Allure Diamonds are The Perfect Love Story® - luxury diamonds created by Andrews Jewelers to be the most brilliant diamonds that our customers can buy. Every couple has a story uniquely their own, we believe that diamonds have unique stories too. Much like the creation of your relationship, a diamond goes through whimsical moments from the point of discovery, cutting, grading, to the day it’s carefully set atop a gorgeous ring.

Allure Diamonds are unique in many ways which is why Andrews Jewelers memorializes every Allure Diamond with The Perfect Love Story Book. Your Allure Diamond comes with a written account of the complete history of the diamond and how it came to be one of the most brilliant diamonds in the world!

Allure Diamonds are chosen for their amazing brilliance and optical properties, the single most important factor affecting a diamond’s beauty. Every Allure Diamond must receive the highest cut grade for proportions, symmetry, and polish by the Gemological Institute of America. It is these characteristics among others that help the diamond achieve the highest standard of brilliance possil/e.

Andrews Jewelers certifies the brilliance of your Allure Diamond with a Sarine Light™ Report, a scientific Light Performance measuring and grading method performed by an independent laboratory. In Fact, all Allure Diamonds must receive a light performance rating of “Ultimate” before it can be bestowed the Allure designation, this is the highest rating that Sarine gives a diamond based on its ability to sparkle.